The Malaysia Batik: Crafted For The World Movement was established by Yayasan Budi Penyayang Malaysia (Penyayang) in 2003 under the patronage of Tun Abdullah Ahmad Badawi, the fifth Prime Minister of Malaysia. One of its objectives is  to ensure the long-term relevance, growth and progress of the Malaysian batik industry. It is an initiative which was spearheaded by the late YABhg Tun Endon Mahmood, the late wife of Tun Abdullah.

PENYAYANG and its wholly owned subsidiary, Batik Guild Sdn. Bhd. are responsible  for activities  and programmes of  the Malaysian Batik: Crafted For the World Movement.

The Movement and Its Aims

Malaysia Batik : Crafted for The World  Movement has been conceived as a long - term vehicle in championing the batik industry. Its main aim is to discover talent and showcase Malaysia Batik internationally.

The Objectives of the Movement are:

  • To revitalize the Malaysian batik industry and showcase it locally and internationally.
  • To ensure the long-term relevance, growth and progress of the Malaysian batik industry.
  • To improve the economic welfare of smaller batik producers, especially in rural areas.
  • To encourage innovation in design, use of materials and technology towards the betterment of the batik industry.
  • To find and create markets for the consumption of batik products.
  • To reinforce batik as an inherent part of Malaysian identity and personality



An Annual Batik Design Competition named after the late Tun Endon Mahmood.

The Piala Seri Endon  Batik Design Competition is an annual event that is open to Malaysians over 18 years of age.  It is part of the Malaysia Batik – Crafted For The World Movement, which was launched by the late Tun Endon in 2003.

Competition Categories
In 2003, there was just one category to this competition – that of Fashion.

Soft Furnishing was added in 2004. The handicraft category was added in 2005.

Expansion in categories was in line with the Movement’s aim to broaden the base of products to which batik can be applied to.


  • To discover Malaysia’s batik-making talent.
  • To provide a platform for support, recognition and encouragement of the new-found talents
  • To facilitate the growth and development of the talents


The Trophy

The intricate design of the trophy represents a hand-block – which is used in the making of batik. Made of exotic timber and highly polished pewter, the trophy is 18 inches (approximately 460mm) high and 6.5kg in weight. The original Challenge Trophy is kept by the Organiser for use in this annual event. Names of winners of the trophy are engraved on plaques on the back of the trophy. Winners are given a smaller replica weighing 2kg, while consolation prize winners receive a 1.5kg replica.

Royal Selangor, a Malaysian pewter brand with retail outlets worldwide, has donated all the trophies since 2003.
​Prizes:Prizes for all categories of the Piala Seri Endon are as follows:

First prize: RM30,000 | Second prize: RM10,000 | Third prize: RM5,000
There are also five consolation prizes of RM1,000 each.

 Studio Seri Endon

Studio Seri Endon was establised to promote Batik products produced by the winners of Piala Seri Endon.  Currently the studio is supported by a team of twenty-five (25) batik producers. Batik Guild Sdn Bhd was incorporated to address the business aspects of Batik initiated by Yayasan Budi Penyayang Malaysia (PENYAYANG) through the Malaysia Batik: Crafted for the World Movement.

Batik Guild, through Studio Seri Endon, aspires to provide services for all batik and craft needs. Batik Guild facilitates the growth and development of the Malaysian Batik fraternity and nurtures batik talents.

All products at Studio Seri Endon are handcrafted by Malaysian batik and craft designers.